2014 World Cup Betting

The Football World Cup is one of the biggest betting events on the planet, with over £1 billion expected to be wagered on the 2014 edition of the tournament in the UK alone. The tournament attracts unusually high bets, with the last tournament’s highest single bet clocking in at a whopping £417,000.

With huge sums of money wagered on the event, the World Cup is very important to bookmakers, and they usually go all out to attract new customers during the tournament. This provides excellent opportunities to cash in on bonuses, betting specials and free bets.

Bet where the specials are

While it may be tempting to choose the matches you want to bet on before visiting your bookie, we recommend see what specials are available before you put your money down. Bookies will usually offer specials on high-profile games, with these usually offered in the form of money back on your bet if their bonus conditions are met during the course of the match.

Bookies like Paddy Power are known to be very generous with their money back specials, and will often offer money back on match events that have a reasonable probability of occurring. Offers like this effectively give the player the statistical edge, and if you stick to betting on matches and markets where specials are offered you’ll boost your chances of walking away from the tournament with an overall profit.

We keep track of football and World Cups specials on a daily basis, offering you a simple way of reviewing all the current specials from the UK’s most trusted bookmakers. Bookmark our specials page to make sure you don’t miss out on a money-back offer during the World Cup.

Today's Football Betting Specials

If your 1st goalscorer selection in any match covered by Betfred scores twice Betfred will double your odds, if he scores again you'll get 3x the payout!


Place a GBP/EUR20 bet on any Premier League match before kickoff and Paddy Power will give you GBP/EUR10 in free in-play bets for that match!


Ladbrokes will DOUBLE your odds on your first goalscorer selection in any English or Scottish football match if they score in the first 25 minutes!


Betfred will refund your losing scorecast bets on any football game up to £50 if the match ends in a 1-1 draw.


Place an ACCA of 5 or more bets and Paddy Power will give you a 20% bonus on your winnings if your ACCA wins!


Place an ACCA of 4 or more win-draw-win bets and Paddy Power will give you a 20% bonus on your winnings if your ACCA wins!


Place a football Acca of six or more selections at William Hill and if you miss by one get your stake refunded as a free bet.


If your first goalscorer football bet doesn't score the first goal, but scores the second goal, William Hill will refund your losing stake as a free bet.


Winning your bet but sense the game is turning? Don't stress, cash in your bet with William Hill's Cash In My Bet offer - valid for 90 minute and correct score markets!


If a football match finishes 0-0, William Hill will refund losing correct score and double result bets on that match as a free bet.


Place a 5-fold or more football ACCA on the Both Teams To Score market and if one leg lets you down BetVictor will give you a free bet up to £25!


Bet365 will refund your correct score, HT/FT bets or scorecast bets if the match you're betting on ends 0-0. Find out more now.


You can earn a bonus of up to 100% on accumulator bets placed at Bet365 on the top European football leagues. Bet now!


Get a 100% football bonus when you place your first bet from any mobile device or tablet at Bet365.


Is your selection winning, but starting to struggle? Just use Bet365's Cash Out offer to win your bet before you lose it.


If one leg of your 5+ football ACCA lets you down, Ladbrokes will refund your losing stake as a free bet!


Use the exchanges

Keep an eye on the betting exchanges for the Football World Cup because these will be busier than usual, and you’ll find a larger number of inexperienced punters in the mix. Take time now to learn how to set back and lay odds at an exchange, and you could be reaping the profits when the World Cup begins. You’ll also benefit from looking into advanced exchange strategies like trading bets and converting free bets straight into cash.

Betfair World Cup Free Bet

Double your bankroll with free bets

It’s not unusual to see free bet offers bumped up for the World Cup, and if you’re patient you’ll be able to easily double your bankroll using free bets. Some bookies have even been known to offer no-deposit free bets during the tournament, meaning you don’t even need to deposit and place a qualifying bet to bet with their money!

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